The Rise in Green Premium Acceptance

July 2, 2024

The following was originally published by Engie Resources in their 2024 Business Energy Census Report

In an era marked by an increasing focus on sustainability, customers demonstrate a growing willingness to invest in green energy. Survey participants report a significant uptick in the number of customers ready to pay a premium for renewable energy sources, underpinned by heightened demand and the escalated prices. The trend is striking, with 82% of customers in 2024 affirming their willingness to pay at least some premium for green energy, up from 72% in 2023. Additionally, the

willingness to accept no premium for green energy at all has dropped from 28% to 18% between 2023 and 2024, illustrating a decline in price sensitivity when it comes to sustainable energy options.


Geography plays a significant role in the concept of green premiums, showcasing varying levels of commitment to renewable energy. In Texas, traditionally known for its oil industry, there’s a notable trend toward accepting a slight premium for green energy, reflecting the state’s heavy investment in wind and the expanding solar sector. In the PJM region, there’s a significant willingness to embrace moderate premiums, while the New York/New England corridor consistently prefers smaller premiums.


"We are not surprised to see that there is an increasing willingness to pay a premium for clean, green power. In fact, it’s driving our core strategy. ENGIE is positioned to address a dramatic shift to planet-friendly power with a focus that few can match. Our goal as a retail supplier is to reach 30 TWh of renewable energy delivered in 2030. We are taking solutions to markets that are not yet open to competition. Our recent acquisition of a leading company specializing in battery storage, Broad Reach Power, was one of the largest M&A activities of 2023 to enable retail customer participation in the journey to net zero."


-Taymur Bunkheila, Director, Energy Solutions and Energy+, Engie Resources


KEY TAKEAWAYS

• Sixty-two percent of customers are willing to pay a small premium versus 56% in 2023.

• Those willing to pay a moderate premium are holding steady at 18%.

• Eighteen percent are not willing to pay any premium at all, down from 28% in 2023.


IMPLICATIONS

• Energy providers can differentiate themselves in the market by offering competitive green energy options at varied premium levels.

• Policymakers may be encouraged to continue or increase incentives for renewable energy adoptions.

• Energy companies can adjust their strategic positioning and cater to the growing segment of consumers who value sustainability and are willing to pay for it.


OPPORTUNITIES

• There’s a growing market for renewable energy products that can command a premium, offering an opportunity for providers to expand their offerings.

• Financial institutions and energy providers can collaborate to create innovative financing models that make paying a premium more attractive.



By Russell Lacey April 17, 2026
For most business owners in Washington, D.C. and Maryland, June 1st marks the unofficial start of summer: the return of rooftop happy hours, tourists swarming the National Mall, and the inevitable cranking of the HVAC system. But in the world of energy management, June 1st is something much more significant. It is the "Energy New Year." If you manage a commercial property, a non-profit, or a restaurant, this date represents the reset button for how your utility costs are calculated for the next twelve months. While many decision-makers focus solely on the "supply rate" on their bill, there is a hidden mechanism called the Peak Load Contribution (PLC) that could be quietly inflating your costs by thousands of dollars The good news? You aren’t powerless. By understanding how the grid works and taking a few strategic steps this spring, you can "beat the surge" and secure better financial predictability for your organization. The June 1st Milestone: Why It’s the "Energy New Year" In the Mid-Atlantic region: specifically within the territories served by utilities like Pepco and BGE: we operate under the PJM Interconnection . PJM is the regional transmission organization that coordinates the movement of wholesale electricity across 13 states and D.C. Every year on June 1st, PJM begins a new "delivery year." This is the date when the "Capacity Tags" (or PLC) assigned to every commercial building are updated based on the previous summer’s usage. Why does this matter to you? Because the capacity charge often makes up 25% to 40% of a commercial electricity bill. If your building was inefficient during the hottest days of last summer, you are about to pay the price for it starting this June. Conversely, what you do this summer will dictate your fixed costs for June 2027 through May 2028.  The Hidden Problem: Understanding Capacity Charges and Your PLC Most business owners look at their bill and see "Kilowatt-hours (kWh)": that’s how much energy you used. But the Capacity Charge is based on your "Peak Load Contribution." Think of it like a "reservation fee" for the grid. PJM needs to ensure there is enough power available if every single building turned on every single light and AC unit at the exact same moment. To fund this readiness, they charge businesses based on their highest usage during the grid's "Five Peak Hours" of the previous summer. The Problem: If your restaurant, condo building, or school had a massive spike in usage on a Tuesday afternoon in July when the grid was stressed, your PLC (or Capacity Tag) will be high. You will then be billed at that "peak" rate every single month for the following year, regardless of how little energy you use in the winter. For many commercial clients, this is a "ghost charge" that feels impossible to control. But with the right services , it becomes a manageable variable.
By Russell Lacey April 10, 2026
For business owners in Maryland, Washington, DC, and Virginia —right here in our backyard —energy costs are more than just a line item: they are a significant variable that can impact quarterly profitability and long-term operational planning. In recent years, the natural gas market has been characterized by notable volatility. From global supply chain disruptions to shifting domestic production levels, the price you pay for the blue flame in your furnace or the heat in your commercial kitchen has likely felt like a moving target. At Electric Advisors, Inc. , we believe that data-driven decision-making is the only way to effectively manage utility expenses. To help you understand where the market has been and where it is going, we have analyzed the historical procurement costs for Washington Gas (WGL) and compared them to the current opportunities available through competitive suppliers across Maryland, Washington, DC, and Virginia. The results are clear: across the WGL service territory in MD, DC, and VA , the cost of sticking with the utility’s default Purchased Gas Charge (PGC) may be significantly higher than many business owners realize. The Benchmark: Washington Gas Historical PGC Rates in Maryland, DC, and Virginia Every month, Washington Gas updates its Purchased Gas Charge (PGC) . This is the rate at which the utility passes through the cost of the natural gas it buys on the wholesale market to its customers. By law, the utility does not make a profit on the gas itself; they make their money on the delivery and infrastructure. However, the price they pay—and the price you eventually see on your bill—is subject to the fluctuations of the monthly wholesale market. For businesses in the broader WGL footprint, the important takeaway is this: Washington Gas default supply pricing and competitive market opportunities are consistent across its service territory in Maryland, Washington, DC, and Virginia. In other words, the same benchmark applies whether your business is in suburban Maryland, downtown DC, or Northern Virginia. Looking back at the last 24 months across the WGL service territory in MD, DC, and VA , we see a story of dramatic shifts: 24-Month Average WGL PGC: Approximately $0.68 per therm . The 2025 Spike: In April 2025, rates peaked at a staggering $0.8085 per therm . The 2026 Moderation: As of April 2026, the WGL rate has settled to $0.6382 per therm . While the 2026 rate is a welcome decrease from the highs of the previous year, it remains significantly higher than the rates seen a decade ago. For context, in 2010, the rate hovered around $0.32 per therm. We have seen a steady, long-term upward trend that necessitates a more proactive approach to commercial natural gas rates .
March 3, 2026
Helping Washington D.C. businesses take advantage of their sales tax exemption opportunities. Did you know that restaurants don't have to pay sales tax?